Trade Marketing Manager

CYNTHIA JOHNSON

From the early days of waxing in the U.S. to the magic of Cirépil Blue, this story is rooted in passion, innovation, and a deep connection to professionals across the industry.
Every bead, every launch, every breakthrough — I’ve lived it.

MY ROLE AT CIRÉPIL

At Cirépil USA, I lead our annual marketing strategy and promotional planning to boost visibility and support business growth. I also manage website operations, inventory tracking, and order accuracy, ensuring smooth service from behind the scenes. As a licensed professional, I’m proud to be one of the voices answering your questions — with dedication, heart, and a genuine love for the brand.

WHEN I AM NOT WORKING…

A quiet lake beach, warm sand, summer breeze, and birds overhead. That moment of stillness and nature — that’s where I recharge.

Learn more about me in video.

FROM LOCAL START TO GLOBAL IMPACT

My journey with Cirépil began in the late 1980s, working with a small skincare distributor who brought in two waxes after a tip from a colleague in Texas: Cirépil Pink and Ease Wax. Back then, waxing was still new — and people were blown away by the results. It was gentler, faster, and nothing like the painful methods they were used to.

Everything changed when we launched Cirépil Blue Wax. Clients called it “blue beans,” “magic beads,” and rightly so — it delivered effortless, irritation-free results. Salons went from buying a tin every few weeks to cases weekly. Waxing exploded. Services expanded. Wax rooms opened. The industry shifted.

I’ll never forget the story of a young woman with dark facial hair who couldn’t afford laser. She tried Cirépil, regained her confidence, and became an esthetician to help others.

Cirépil didn’t just change waxing — it changed lives. And I’m proud to have helped bring that magic to professionals everywhere.